Motion graphics · 2026-11-02 · 3 min

An animated short ad for Konatti

How we turned agricultural machine parts into a short animated reel ad for Konatti, a brand of Temtar Group.

Not every product is easy to film. Konatti, a brand of Temtar Group, makes parts for reaper binders: knotters, gears and other components that are small, technical and work hidden inside a machine. To show them well on social media, we made a short animated reel ad.

Animation lets you do what a camera cannot. We could show the knotter tying the rope step by step, highlight the parts that make the difference in durability, and keep the brand colours and messages consistent from the first second to the last.

For social media, the first two seconds decide whether people keep watching. We started with movement and the product, kept every text short enough to read on a phone, and designed the reel vertical-first so it works in feeds and stories.

We also kept the motion clean and minimal. Instead of complex 3D scenes, simple, precise animation made the product easy to understand, faster to produce and easier to adapt for different markets and languages.

The ad ran as a paid campaign on Konatti's social media channels, alongside product videos filmed in the field.

FOLOK makes motion graphics, animated infographics, motion posters and product animations for brands and organisations, often together with filmed content.